Business, Law & Justice, Travel/Tourism

Romance and chivalry take a beating from consumer protection institute

La Rosa Nautica restaurant
The design of La Rosa Nautica restaurant, built in 1983, harks back to the atmosphere of the Miraflores bathing pier of the 1930s. It is a popular destination for Limeños and tourists alike.

La Rosa Nautica, Lima’s iconic pier restaurant in Miraflores, was slapped with a S/ 210,000 fine (about $65,000) by the consumer protection institute, Indecopi, for discrimination against women.

The restaurant has two different menu folders, one without prices which was usually given to women and another listing the prices was given to the men in a dining party.  The gesture, which the restaurant considered a compliment, was to provide “a romantic and comfortable atmosphere,” for the lady on a special date or dinner.

But the Association of Indignant Consumers of Peru, ACIP, didn’t see it that way.

In their complaint filed in July 2018, following an incident some eight months earlier, the indignant consumers claimed the policy was “machista” and affected “the rights to equality and a life of dignity of women who by the mere fact that they were women, were considered to be unable to pay their bill or look after themselves.”

La Rosa Nautica has not only to pay the fine and “retrain its staff” but post a notice at its entrance stating the following: “This establishment is prohibited from discriminating its consumers for motives of origin, race, sex, language, religion, opinion, economic status, disability, sexual orientation, gender identity or any other nature, for they are in violation of the Consumer Defense and Protection Code (Law 29571).”

The Association of Indignant Consumers, one of many consumer advocate associations that have sprung up in the past 10 years or so, not only won the claim but also takes home 31.5% of the fine payment, i.e. S/ 66,150.

Too politically correct

Dirk Neyhart, a Peruvian Times reader, wrote the following: “A restaurant, La Rosa Nautica, was fined $62k for having two menus – one with prices and one without prices. How is that sex discrimination? Anybody can ask for the menu of their choice. Or both diners could ask not to see prices and just invest their faith that a good restaurant will add-up the bill appropriately. That judge should retire.”

4 Comments

  1. So the Cancer which is destroying the USA, Canada and Europe has finally come to Peru (?) This Leftist / Feminist Agenda is beyond insane and evil, and is destroying our core Values & Society as we know it. Beware Peru – the next on the ” List ” is free speech and free thinking. Mark my Words ! Shame on the Judge ! ! I love this restaurant and have eaten there a few times with my beautiful Peruvian wife.

  2. We can now sue for not being able to order from Kids Menu. Discrimination of adults.

    • Jaego J. Lennon

      Nope, age discrimination is allowed. Although I’ve never seen a kids menu in Lima. What would it be called Carta de Niños? Hmmm…sounds like a genetic engineering programme when back translated.

  3. Francis Pullen

    David, this is stupid but why is it ‘Leftist’?

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